HKTDC Trade Ambassador Programme

In 2007, the HKTDC Trade Ambassador Programme was launched to help the younger generation broaden their horizons and gain experience through interacting with the business world. The full-year programme consists of opportunities to participate in HKTDC’s numerous industry fairs, conferences and promotions, join training programmes and workshops offered with leading industry partners, as well as network with business and community leaders.

Award

All participants will be awarded the HKTDC Trade Ambassador Programme Certificate after attending 3 scheduled programme activities.

2025/26 Theme:

HKTDC is committed to nurturing the next generation of entrepreneurs as part of its business objectives. This year, the Trade Ambassador Programme will organise a series of activities designed to deepen Trade Ambassadors’ understanding of entrepreneurship and ignite their entrepreneurial spirit. These activities will provide valuable opportunities for them to connect with established entrepreneurs, explore both local and international startup trends and gain practical insights into the startup ecosystem.

Activities

The HKTDC Trade Ambassador Programme consists of a series of activities designed to enhance students’ knowledge and understanding of Hong Kong and global trade. The activities will be held from November to July every year.

Highlights

1. Hong Kong Trade & HKTDC Services Highlights

Through briefing sessions and video sharing, participants will become knowledgeable about Hong Kong trade, and gain understanding of HKTDC strategies and initiatives to help Hong Kong small and medium enterprises. Participants will also be briefed on HKTDC efforts to assist start-up business.

Highlights

Economists

2. Meet the HKTDC Economists

Professional HKTDC economists will share their insights on developments in the global marketplace. An interactive group challenge and open forum will facilitate participants’ recognition of how global economic changes will impact Hong Kong companies.

Seminars

3. Seminars & Guided Tours of HKTDC Trade Events

By taking part in the seminars and guided tours of HKTDC trade events, participants will acquire hands-on business insights that will inspire their future entrepreneurial endeavours.

#Workshops-Seminars

Economists

4. CEO Interviews

Through first-hand information sharing and gathering, participants will learn about the pioneering experiences of Hong Kong’s business leaders, and understand how they built their business models.

Interviews

5. Company Visits

During company visits, participants will get an inside view of leading companies in the industry and deepen understanding of their daily operations to grow business. Engaging with leading businesses can keep abreast of current development of the industry and explore more to help arouse participants’ interest in related professions.

Interviews

Economists

6. Training and Workshops

Training and workshop opportunities will be offered to the participants, with the aim of equipping them with practical skills and knowledge to stay ahead of the latest business trends.