HKTDC Trade Ambassador Programme

In 2007, the HKTDC Trade Ambassador Programme (TAP) was launched to help the younger generation broaden their horizons and gain experience through interacting with the business world. The full-year programme consists of opportunities to participate in HKTDC’s numerous industry fairs, conferences and promotions, join training programmes and workshops offered with leading industry partners, as well as network with business and community leaders.


  • All participants will be awarded the HKTDC Trade Ambassador Programme Certificate after attending 3 scheduled programme activities.

We are now accepting applications for 2022/23.
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The HKTDC Trade Ambassador Programme consists of a series of activities designed to enhance students’ knowledge and understanding of Hong Kong and global trade. The activities will be held from November to July every year.


1. Hong Kong Trade & HKTDC Services Highlights

Through briefing sessions and video sharing, participants will become knowledgeable about Hong Kong trade, and gain understanding of HKTDC strategies and initiatives to help Hong Kong small and medium enterprises. Participants will also be briefed on HKTDC efforts to assist start-up business.


2. Guided Tours of the HKTDC Exhibition Services & Logistics Centre

Guided tours will be arranged to visit the HKTDC Exhibition Services & Logistics Centre in Tseung Kwan O. Information will be provided on the main operations of HKTDC Exhibition Services, as well as on the importance of Hong Kong’s exhibition industry. The tour will be supplemented by a presentation from an HKTDC Exhibition Services Manager.


3. Entrepreneurship Workshops & Seminars

Participants will be equipped with practical management and business knowledge at HKTDC entrepreneurship workshops and seminars, which will be conducted by renowned speakers and senior management from various business sectors. Entrepreneurial knowledge gained here can be valuable for participants’ future business endeavors.


4. Meet the HKTDC Economists

Professional HKTDC economists will share their insights on developments in the global marketplace. An interactive group challenge and open forum will facilitate participants’ recognition of how global economic changes will impact Hong Kong companies.


5. CEO Interviews

Through first-hand information sharing and gathering, participants will learn about the pioneering experiences of Hong Kong’s business leaders, and understand how they built their business models.


6. Company Overview

During company visits, participants will get an inside view of leading companies in the industry and deepen understanding of their daily operations to grow business. Engaging with leading businesses can keep abreast of current development of the industry and explore more to help arouse participants’ interest in related professions.